Terms of Service
Last updated: 20 July 2026
1. Who we are
BLUE FLAME AI AUTOMATIONS (UEN 53521440E), a sole proprietorship registered in Singapore. On our website we call ourselves Blue Flame.
2. What these terms cover
These terms apply when you buy or use a Blue Flame service. By engaging us, you agree to them.
3. What we provide
We build and run AI systems that answer enquiries on your behalf and book appointments for your business. Our plans are:
- Ember: an AI setter on one channel.
- Blaze: the full system across your channels.
- Blue Flame Partnership: by application only.
What each plan includes is what is described on our pricing page at the time you buy.
4. Fees and payment
Fees are as quoted at the time you engage us, in Singapore dollars.
We bill monthly, in advance. Your first 30 days of service are free, so your first invoice covers the month ahead rather than the month behind. See section 5.
Setup fees, where they apply, are payable upfront and are not refundable once the build has been delivered. A setup fee is separate from your free 30 days of service.
5. Your first 30 days
This applies to Ember and to Blaze.
The promise
Your first 30 days of service are free. We never invoice you for them.
How it works
Your system goes live and runs for 30 days at no charge.
At day 30, if you want to carry on, billing starts. Because we bill in advance, your first invoice covers the month ahead, from day 31.
If you do not want to carry on, tell us before day 30. You owe us nothing, we disconnect the system, and we hand your data over to you.
The setup fee
Blaze has a setup fee. It is payable upfront, because it pays for the build, and it is not refundable once the build has been delivered. It is separate from your free 30 days of service, which stay free either way. For founding clients the setup fee is waived.
If you cancel before day 30, you owe us nothing further. A setup fee you have already paid is not refunded, as set out above.
When the clock starts
The 30 days run from go-live, not from the day you sign. Go-live means the system is live on your primary channel and we have confirmed it to you in writing.
Conditions
There are two.
- Your system must have gone live and stayed connected. If you disconnect it, or run a competing auto-responder on the same channels, this section does not apply.
- One free 30 days per business.
If you decide to leave
We will ask you for a short conversation about what did not work for you. That is a request, not a condition. You owe us nothing, including the conversation.
6. Cancellation
No lock-in. You can cancel at any time by telling us in writing.
During your first 30 days, see section 5. You owe nothing.
After that, because we bill in advance, we stop at the end of the month you have already paid for. We do not refund part-months.
When you cancel, we disconnect the system and hand your data over to you.
7. Your responsibilities
You are responsible for:
- The accuracy of what you tell us about your business, your services, and your prices.
- Any contact list you give us, including having the right to contact the people on it.
- The legal and professional rules that apply to your industry, including any advertising or medical advertising rules.
- What happens after a booking is made. We book appointments. We do not deliver your service.
8. Platforms we do not control
Our systems run on WhatsApp, Instagram, and other platforms owned by third parties. We use their official tools, the proper way.
We cannot control their rules, their uptime, or their decisions about your account. If a platform changes its rules or restricts your account for reasons outside our control, that is not a breach of these terms by us.
9. What we do not promise
We do not promise any particular number of leads, appointments, or sales. Results depend on your business, your market, your prices, and how you follow up. What we promise is in section 5: your first 30 days of service are free, and you only carry on if you want to.
10. Liability
To the extent the law allows, our total liability to you for any claim is limited to the fees you have paid us in the 3 months before the claim arose.
We are not liable for indirect or consequential loss, including lost profits or lost business.
Nothing in these terms limits any liability that cannot be limited by law.
11. Confidentiality
We keep what we learn about your business confidential. You keep our systems and methods confidential.
12. Changes to these terms
We may change these terms. If we do, we will tell you before the change affects you. If you do not accept a change, you can cancel under section 6.
13. Governing law
These terms are governed by the laws of Singapore, and the courts of Singapore have exclusive jurisdiction.
14. Contact
BLUE FLAME AI AUTOMATIONS UEN 53521440E thien@blueflameautomations.com